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Finding the right keywords to rank for
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Going all-in on content marketing
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Just famous enough that people want to take your call
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People don't set out to make crappy films
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Two types of marketing
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Blending in is better than standing out
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Writing to one person
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Learn from other people's mistakes
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What goes on the landing page?
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Truth in the face of insincerity
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White coats turn sugar pills in medicine
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Empowered citizens make better customers
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Finding channel/offer fit is like playing battleship
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Businesses can tell decent stories too
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How do you use stories in a business?
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Speaking in story
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Finding the right focus