- Sharing your expertise is hard. Twitter threads make it easy.
- Got my first guest post published
- Finding the right keywords to rank for
- Going all-in on content marketing
- Just famous enough that people want to take your call
- People don't set out to make crappy films
- Two types of marketing
- Blending in is better than standing out
- Writing to one person
- Learn from other people's mistakes
- What goes on the landing page?
- Truth in the face of insincerity
- White coats turn sugar pills in medicine
- Empowered citizens make better customers
- Finding channel/offer fit is like playing battleship
- Businesses can tell decent stories too
- How do you use stories in a business?
- Speaking in story
- Finding the right focus