Writing to one person
I'm working on the landing page for a workshop that I'm putting together for business.
This is an initial draft of the workshop that I put together.
I've gone through a few iterations now and finally have something I'm comfortable showing to the world.
The biggest difference between the first version and the version I have now is that in the middle I sat down and rewrote what I was trying to say as an email to one specific person.
The goal was to reframe everything as a letter to a friend I know well.
I started by addressing how they already feel about what I had to say.
Then I go on to what they already know about what I have to say.
Then I cover what they want.
Feel > Knows > Wants.
This gave me a more down-to-earth sequence of ideas for one person. It's hard to move away from saying generic stuff to all people and tune into a persuasive narrative for one person, in a specific place in their life, with a clear level of awareness and set expectations.
Then I can take that persuasive narrative and turn it into a more compelling landing page.
Learned this exercise from the 10X landing pages course from Copyhackers.