Josh Pitzalis

Speaking in story

The most meaningful thing I’ve learned lately is that stories are more effective than any other form of communication we have.

This is down to a quirk in the way memory works. We remember life in little episodes, how we feel lingers for longer than what was said, and we remember everything from the point of view of a single character, ourselves.

The result is that we are compelled by emotionally charged episodes that center around a person.

The keyhole of our minds is shaped like a human and the closer information resembles the rich, lived subjective experience of a person the better it fits through our mind’s eye and unlocks the meaning for which it was intended.

If you want to be heard, speak in story.


- 1 toast